Case Study · Home Services
Beltran's Solutions
Painting & Decorative Finishes
A refined website created for a Los Angeles painting and decorative-finishes company, combining premium typography, project photography, service presentation, portfolio galleries and a streamlined quote-request experience.
- Client
- Beltran's Solutions
- Industry
- Painting & Decorative Finishes
- Location
- Los Angeles, CA
- Scope
- Web Design · UI/UX · Responsive Build
01 — Overview
A website as refined as the finishes it sells.
Beltran's Solutions is a Los Angeles painting company specializing in fine residential painting and high-end decorative finishes — Venetian plaster, limewash, antique plaster, faux finishes and custom decorative work.
The new website presents that craft with the same care: a calm, editorial design, clear explanations of each finish, a gallery of real projects and a simple way for homeowners, designers and contractors to request a quote.
- Home
- Services
- Gallery
- About
- Contact
02 — Challenge
Selling something you have to see — and feel.
Decorative finishes are visual and tactile. Words like “Venetian plaster” or “limewash” mean little until you see the depth, texture and light on a real wall — so a generic contractor template would undersell the work.
The website needed to:
- Communicate premium craftsmanship within seconds.
- Help clients understand the differences between five specialist finishes.
- Showcase a large body of project photography without feeling cluttered.
- Turn interest into qualified quote requests with the right project details.
03 — Approach
Four decisions that shaped the site.
- 01
Lead with craftsmanship
Dark, photographic heroes and an editorial serif headline set a premium tone the moment the page loads — closer to a design studio than a typical contractor site.
- 02
Explain every finish
Venetian plaster, limewash, antique plaster, faux finishes and custom work each get their own section: what it is, where it works best and how it's finished.
- 03
Let the work prove it
A gallery filterable by finish type, plus video walkthroughs, lets homeowners and designers see real projects in progress and finished.
- 04
Make quoting effortless
A focused request form captures name, contact details, project type, property area and project notes — and a “Request a Quote” button is always one click away.
04 — Design
Editorial, warm and quietly confident.
The visual language borrows from interior-design publications: generous whitespace, serif display type and rich photography, anchored by a single signature blue for actions.
Typography
Serif headlines for character, paired with a clean sans-serif for easy reading.
Palette
- Warm Cream#FAF7EE
- Plaster Sand#F1E8D7
- Signature Blue#0C84D2
- Deep Navy#072A52
- Charcoal#080C0F
05 — Responsive Experience
Designed for the phone in your client's hand.
Many visitors will meet the business for the first time on a phone, so every page was designed to read beautifully on small screens — with the same typography, photography and quote path as desktop.
-
Home -
Services -
Gallery -
About -
Quote Request
06 — Project Gallery
A closer look at the pages.
Screens from the live website. Hover over the services page to scroll through it.
07 — Final Experience
A site that finally matches the quality of the work.
- A consistent, premium visual identity across Home, Services, Gallery, About and Contact.
- Every decorative finish explained in plain language, with real project photography.
- A filterable project gallery that shows the work in progress and finished.
- A clear quote-request path available from every page, on every device.
- A responsive layout that feels deliberate on phones, tablets and desktops.
“Very professional, creative and easy to work with. The new website gave our business a fresh, modern look.”
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